Digital Marketing Manager / Ecommerce Manager

An experienced Digital Strategist with a strong background in AdTech, MarTech, and creative innovation, specializing in Generative AI and automation technologies within New Zealand's digital landscape. Their technical proficiencies include Google Ads (across various formats), SEO, Google Search Console, Analytics (GA4), Tag Manager, and Looker Studio. They are also an expert in Generative AI for text, image, video, voice, music, code, and API integrations. Their MarTech experience includes HubSpot and Sprout Social, while their CRM knowledge spans Salesforce and Zoho. They have worked with various CMS platforms like WordPress, Shopify, and Squarespace, and are proficient in programmatic ad buying (Criteo, AdRoll). They hold certifications in Google Ads (Search, Display, YouTube, Shopping), Google Analytics, and Trade Desk Edge Programmatic. Key achievements include working across numerous industries, specializing in risk-prone sectors like gambling and pharmaceuticals, and assisting non-profits with Google Ads Grants. They have automated SEO tasks, significantly reduced CPCs, and increased conversions for clients. Based in Auckland, New Zealand, they are available for freelance assignments up to 20 hours per week.