Digital Marketing Manager / Digital Strategy

A Senior Marketing Technology Consultant with over 15 years of experience in designing and delivering enterprise-level marketing automation ecosystems. They possess deep technical expertise in platforms such as Adobe Marketo and Salesforce Marketing Cloud, combined with the strategic ability to design complex customer lifecycle journeys. They have a strong track record in consulting environments, successfully integrating fragmented toolsets into high-performing, data-driven communication frameworks for large-scale clients in sectors such as financial services and utilities. Their professional background includes leadership roles such as Director of Marketing Technology at a digital agency, where they governed multi-platform ecosystems and led multidisciplinary technical teams. They are equally skilled in hands-on execution, with proficiency in SQL, AMPscript, and HTML to build sophisticated automations and personalized content.