Copywriter / Strategist

Comms and brand strategy specialist with a focus on audience segmentation and translating insights into strong creative briefs. Experienced in developing and testing briefs to ensure strategic clarity and effectiveness.

Brings 25 years of experience in Australia, with a background in creative leadership. Known for interrogating briefs, challenging assumptions, and pushing thinking to uncover stronger strategic directions.

Enjoys working across a variety of engaging projects and thrives on intellectually stimulating work. Strong advocate of qualitative research, often leading workshops to generate insights that inform strategy. Highly analytical with a sharp, strategic mindset.