Content Marketing Manager / Social Media Manager / Strategist

A highly experienced social content lead and strategist with over 12 years of experience in agency and freelance roles. They have a proven track record of building scalable social systems, defining clear brand positioning, and leading high-output content planning across both organic and paid channels. Their career highlights include serving as Head of Social at an Auckland advertising agency (2014–2016), where they grew the team from three to 12 members and integrated social strategy into major agency retainers for global brands. They also helped scale a startup agency in London, winning major awards such as a Grand CLIO for strategic work.

Currently working as a freelance Social Strategy Lead and professional Photographer, they focus on creating impactful, platform-native content that resonates with audiences on TikTok and Instagram. They are skilled in directing production, optimizing performance through disciplined testing, and managing deep influencer relationships, drawing from personal experience as a creator with more than 60,000 followers. Their technical proficiency spans tools including Meta Business Suite, Adobe Creative Cloud, and a range of social listening platforms.

Known for a decisive and proactive approach, they excel at maintaining brand voice while ensuring content remains engaging and highly crafted. Having previously spent two years in New Zealand, they are eager to return with their family and are seeking visa sponsorship from an accredited employer.