Content Creator / Content Marketing / Ecommerce Manager / Social Media Manager

A creative strategist and digital marketer who specializes in social media, content creation, and performance-driven campaigns for e-commerce and lifestyle brands. They have a proven track record of driving significant growth, such as increasing weekly website sessions from social media by 280% and expanding Instagram reach from 100K to over 400K views within two months at an online retailer. Their expertise includes developing platform-native content and advertising creatives for Meta and Google Ads, where they have achieved click-through rates as high as 9.83% and costs per click as low as $0.06 NZD.

They have held roles in both agency and in-house environments. Their core skills encompass social media strategy, creative campaign development, e-commerce growth, and influencer collaboration. They are proficient in a wide range of industry tools, including Canva, Adobe Creative Suite, Meta Ads Manager, and various e-commerce and analytics platforms. Their professional reputation is highlighted by their ability to combine strong creative direction with commercial thinking to deliver measurable results.