Account Director / Social Media Manager / Strategist

A Social Media and Creative Strategist with over six years of experience in creator-led content and direct-response strategy. They specialise in building performance-led creative systems for high-growth brands, focusing on platforms such as TikTok and Meta. Their expertise spans the full creative pipeline, including consumer psychology research, platform-native ideation, and the development of scalable creative playbooks designed to convert and scale. They also have experience using AI-enabled tools to improve creative workflows and operational efficiency.

Most recently, they worked as an Account Director at a social agency, managing end-to-end creative workflows and leading multi-market teams, including an international campaign team for a global transport hub. Across their career, they have demonstrated strong capability in strategic account leadership, the rollout of new agency technologies such as CreatorIQ, and the delivery of high-impact integrated programs. They are now stepping into full-time freelancing and are available remotely.