‘Live Swatches’ App Detects Colors In Reality

Creative brand-building agency Sid Lee and construction plus renovations expert Réno-Dépôt come together for the third consecutive year. This time, the duo flaunts SICO’s paint range with its ‘Live Swatches’ app.

The tool allows users to capture colors in real life, then matches it to SICO’s paint range in real time. ‘Live Swatches’ is a follow-up to the pair’s former ‘Street Swatches’ initiative that bagged a Bronze Lion under the ‘Cyber’ category at the 2017 Cannes Festival.

[via LBBOnline, images via video screenshot]