Fashion Social Media Strategist - Freelance

Are you a strategic storyteller who can translate a luxury brand’s vision into a powerful, scroll-stopping social presence?

Do you thrive in the fashion and jewellery space, crafting campaigns and content pillars that drive engagement and growth?

Are you ready to shape the voice and roadmap of a brand making waves in Sydney and beyond?

We have partnered with a leading Fashion and Jewellery label brand to find a freelance Social Media Strategist who can take their story, values, and business goals and turn them into an executable content strategy. This role focuses on defining core content pillars, developing campaign ideas that build anticipation for launches and events, and setting the tone and voice across platforms. Flexible freelance arrangements are available for the right creative strategist.

What you will do:

• Define and document content pillars such as brand storytelling, cultural moments, event build-ups, and product highlights
• Craft campaign ideas that generate excitement and anticipation for new collections and key events
• Establish and maintain a consistent tone of voice across all social platforms
• Map out a roadmap for follower growth, engagement, and measurable social outcomes

About you:

• Deep understanding of luxury, fine-jewellery, or high-end fashion branding
• Proven experience creating and executing social media strategies beyond performance-only content
• Strong knowledge of current social trends and emerging platforms
• Ability to translate creative vision into actionable plans and metrics

You are a fit if you:

• Excel at big-picture strategy while keeping an eye on details
• Are collaborative yet self-driven and comfortable working independently
• Thrive in dynamic, fast-paced environments
• Love fashion, luxury, and connecting culture with brand storytelling

Why you will love it here:

• Collaborate with a bold, design-driven brand gaining momentum in the Sydney market
• Shape the social voice and direction of a growing luxury label
• Flexible freelance schedule while influencing high-impact campaigns

If you are a skilled Social Media Strategist with a passion for luxury aesthetics and a track record of building engaging content strategies, apply now.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.