CRM Specialist

Our client is a highly successful, fast-growing fashion e-commerce brand located in Alexandria, Sydney.  This is a senior-level role, where you will work in-house full-time, driving the brand's digital marketing strategy across paid, social, and search channels. 

The CRM Specialist will support the company’s CRM strategy across their global markets, with a focus on customer acquisition, loyalty, retention, and market expansion. Reporting to the Performance Manager, this role will work closely with cross-functional teams in marketing, data analytics, and creative to deliver results aligned with the brand's ambitious growth goals. They will build data-driven, customer-centric campaigns and initiatives to enhance customer lifetime value, increase market share, and ultimately, drive consistent YoY revenue growth.

Key Responsibilities:

Global CRM Strategy & Execution

• Work closely with the Performance Manager to design and lead CRM initiatives across the brand's key markets, building localised communication funnels for new and existing customers.
• Develop strategic actions for the year to support the business's YoY growth goals.
• Drive initiatives to increase customer acquisition, engagement, retention, and loyalty across key markets.
• Build personalised campaigns based on customer segmentation and lifecycle stages.

Data Insights & Optimisation

• Analyse customer data and key performance metrics to generate actionable insights - to be actioned within CRM and wider marketing campaigns.
• Use customer behaviour, transactional data, and market trends to refine segmentation and targeting strategies.
• Partner with data teams to enhance CRM platforms and tools for improved reporting and measurement.

You will:

• Be a motivated team player who empowers others to perform at their best and fosters a culture of collaboration and growth.
• Have strong analytical skills to assess market trends, competitor activities, and consumer behaviours, using data-driven insights to inform decisions.
• Have exceptional interpersonal skills to cultivate and maintain positive, productive working relationships with internal and external stakeholders.
• Have demonstrated ability to plan, allocate, and manage budgets effectively to optimise resources and outcomes.
• Thrives in challenging or high-pressure situations while maintaining a focus on achieving objectives.
• Be highly detail-oriented with the ability to manage multiple projects and competing priorities simultaneously.
• Have outstanding written and verbal communication skills, ensuring clarity and impact across diverse audiences.

If you have a love of fashion, a high level of CRM experience with 5+ years of experience in an e-commerce environment, we would love to hear from you - apply now.